Name: Maptitude Mapping Software
Brand: Maptitude
Rating: 4.7 (140 reviews)

What is Maptitude Mapping Software?

Maptitude is powerful mapping software that helps you:

Optimize sales territories, vehicle routes, and site locations
Visualize data, uncover geographic patterns, and create shareable maps with ease
Perform spatial analysis and data-driven decision-making to maximize profits, time, and resources

Desktop GIS: Read on for Maptitude Windows desktop mapping software for PC or Mac computers.

Online Mapping Software: Visit Maptitude Online for a Cloud-based GIS software-as-a-service (SaaS) accessible via any browser.

Best Mapping Software for Business Users

What Can You Do with Maptitude Mapping Software Features?

Optimize sales territories, districts, service areas, vehicle routes, and site locations
Map customer locations, visualize sales performance, and identify over- and under-served areas
Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases
Visualize and analyze population, income, and other demographic data
Plan efficient travel routes with advanced proximity, navigation, and travel time tools
Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data
Connect to corporate databases, add your own data, and answer geographic questions impacting operations
Find growth opportunities by spotting patterns you can't see in tables
Create, edit, and manage interactive, shareable maps for better decision-making

“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”

Mike Sawyer
Market Planning, Qdoba Mexican Eats

“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”

Alex Martin
Sr. Program Manager, Amazon
Seattle, Washington

Why Choose Maptitude Mapping Software?

Maptitude includes the richest feature set and highest performance of any mapping software, without the high price tag. Starting at just $695 and including a free GIS data package, Maptitude delivers unbeatable value.

There's no better mapping software at any price.
Why spend more for less?

Blog: Why 70% of Fortune 50 companies rely on Maptitude

Get Started with Maptitude Mapping Software Today

Free Trial Request a Demo

What makes Maptitude unique from other mapping software?

Maptitude stands out from other GIS and mapping solutions with its powerful yet easy-to-use tools, making it the ideal choice for users of any skill level — from beginners to GIS professionals:

Intuitive and Powerful Interface

Wizard-driven tools and Office-style document management make Maptitude fast to learn and deploy.
Create maps and manage data easily with a "single document" save model, familiar to anyone who has used Microsoft Office.
Designed for users of all skill levels, so you can start making insightful maps without a steep learning curve.

Extensive Built-in Data Libraries

Maptitude comes pre-loaded with demographic, business, and street map data, eliminating the need for additional purchases.
Access industry-specific datasets at no extra cost through the Maptitude Data Store, giving you immediate access to powerful, detailed information for your industry.
All data is ready for immediate use, helping you focus on insights, not sourcing data.

Advanced Geospatial Analysis Tools

Perform unlimited geocoding and address matching.
Use automatic territory balancing with support for hierarchical territories.
Conduct market area analysis, facility site location optimization, and vehicle fleet route planning.
Analyze and visualize spatial data easily to uncover insights and optimize business decisions.

Seamless Data Integration and Compatibility

Two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC databases.
Supports over 70+ geospatial formats, including Esri Shapefiles, Google KML/KMZ, GeoJSON, and MapPoint PTM files.
Quickly import, enrich, and map your datasets without technical barriers.

Flexible Deployment: Desktop and Online Options

Choose between one-time purchase for a completely offline desktop solution or subscribe to Maptitude Online SaaS.
Unlike many competitors, Maptitude can run offline without any ongoing charges, ensuring security and flexibility.
Share your maps on the web by uploading projects when you have both desktop and online licenses — the most flexible model in the market.

Create Customized Maps, Visualizations, and Reports

Customize every aspect of your maps — from symbols and themes to 3D graphics.
Modify any map layer style or label with ease.
Generate automated reports in multiple formats, including PDF and Excel, perfect for business presentations and decision-making.

Free Trial Request a Demo

Testimonials: Organizations That Successfully Use Maptitude Mapping Software

Choosing the right mapping solution can be time-consuming. Fortunately, Maptitude has emerged as the clear choice for all types of organization, offering a seamless experience and a wealth of features. Here's what some satisfied users have to say:

“The software is very easy to use and can do a lot of analysis. It has helped me a lot with making strategic decisions for my analysis.”

RIMA IDIR
Sales Operations & Incentive Manager
Kubota Corp.

“Best Mapping software available. Exceeded our expectations. Provides clear maps with plenty of customization to tailor our maps to fit our clients' needs. Excellent drive-time mapping and very simple customer database plotting. Light years better than our previous mapping software.”

DAVID WUENSCHELL
Director Of Analytics
Tribal Knowledge Marketing

“We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. The Maptitude team [has] created a solid product and it is one of the best software investments we have made as an organization.”

ESAT ANGUN
Director of Sales Operations
Octapharma, USA

“Maptitude provides me with the best maps and mapping software on the market! I love layering and the border filters. The software is easy to use, but you can still do complex projects.”

KENDRICK BUCKINGHAM
Data Analyst II
BSA Health System

Maptitude Mapping Software Tools

Marketing & Sales Mapping:

Maptitude is a powerful combination of mapping software maps and geographic data. Maptitude provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.

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Business Mapping:

Your client, territory, and business information are your greatest asset. Over 80% of company data have a mappable component. Maptitude is software for data mapping that allows you to fully realize this potential.

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Territory Mapping:

Maptitude is the best mapping software for territory management. Maptitude map software gives you a suite of tools that you can use to create districts and regions for your business mapping needs.

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Route Planning, Deliveries, Logistics:

The trip planning tools in Maptitude identify optimal routes for travel and deliveries, calculate the distances between destinations, manage vehicle fleets, and produce driving directions.

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Marketing & Sales Mapping:

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Business Mapping:

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Territory Mapping:

Maptitude is the best mapping software for territory management. Maptitude map software gives you a suite of tools that you can use to create districts and regions for your business mapping needs.

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Route Planning, Deliveries, Logistics:

The trip planning tools in Maptitude identify optimal routes for travel and deliveries, calculate the distances between destinations, manage vehicle fleets, and produce driving directions.

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Maptitude mapping software contains powerful location intelligence tools giving you a deeper understanding of the geographic relationships in your data:

Radius Map Tool

Estimate populations around locations on a map

Use the included demographics to estimate populations

Geocoding Tool

Locate your customers and facilities on a map

Create pin maps by address, postal code, coordinate, and more for unlimited numbers of records

Drive Radius Tool

Create drive-time rings around map features and estimate the populations within them, count the customers within them, or find underserved areas

Determine drive-time or distance rings at any interval

Territory Map Tool

Build custom sales territories and districts

Build custom territories based on areas, proximity, or drive time

Heat Mapping Tool

Create heat maps showing over and underserved areas

Identify weighted concentrations of features and over- and under-served areas

Map Filter Tool

Filter features by geographic attributes, conditions, or a combination of the two

Filter features based on location and geographic attributes as well as conditional data attributes

Facility Location Tool

Mapping tools for identifying suitable facilities

Facility location mapping tools can find suitable locations for expanding your business

Thematic Map Tools

Customize feature styles, heat maps, charts, choropleth maps, 3D maps, and more

Logistics Map Tools

Plan delivery and pickup routes from one or more depots

Optimize routes for several vehicles needing to reach many destinations for deliveries and pickups in fixed time windows

Shortest Path Tools

Maptitude map of shortest path route returning to origin

The shortest path calculations allow for minimizing the cost of the path as an ordered/unordered route

Market Share Tool

Determine trade areas and identify a weighted center to identify valuable sites.

Determine trade areas and identify valuable sites

Business Map Tools

Map tools for locating your data on a map

Mapping tool for locating businesses and competitors

Area of Influence Tool

Thiessen mapping tools create straight-line distance territories

Thiessen polygon/Voronoi diagram map tools can create straight-line distance territories

Internet Mapping Tools

SaaS applications such as Maptitude Online allow you to share your geographic data as device independent and mobile-friendly interactive maps.

Drive-Time Territories

Maptitude GIS map of territories based on drive-time to nearest hospital

Drive time radius maps show the catchment areas of facilities

Desire Line Map Tool

Mapping tools visualizing flows with spider diagrams

Desire lines (also known as spider diagrams) allow the visualization of flows

GPS Mapping Tools

GPS support includes the ability to read/animate/import GPS data and create line and point layers from GPS data

Map Clustering Tool

Maptitude map of customers clustered with a maximum number of units capacity

A clustering tool groups points or areas into compact clusters, while placing optional constraints on the clusters such as maximum size or a balanced total field, such as Sales or Population

Land Use Map Tool

Maptitude map of land use mix by neighborhood

Measure walkability and land use mix, to assess equitable access to services, amenities, and jobs

Statistical Tools

Maptitude box plot tool looking at home values and earnings

Compute summary statistics (sum, min, max, mean, standard deviation), compute spatial autocorrelation, and create box plots, histograms, and radar charts

Buffer Map Tool

Circular buffers/bands for analyzing proximity

Weighted Center Map Tool

Maptitude GIS map of weighted center gravity location of customers

Weighted center calculations allow the identification of centers of "gravity" among points

Territory Balancing Tool

Maptitude map of territories automatically created and balanced by population

A balancing tool automatically creates territories that are balanced by a specific demographic

Data Classification Tools

Maptitude map of home value by ZIP Code in Cook County divided into quintiles

Classify data with quantiles, equal weight, equal interval, standard deviation, nested means, arithmetic or geometric progression, optimal breaks, categories, and manual classification

Free Trial Request a Demo

VIDEO: Learn what Maptitude mapping software can do for you

Easy to use mapping software

Maptitude is an intuitive and Wizard-driven mapping software that streamlines your business development tasks. Answer a few simple questions and Create-a-Map Wizard™ makes presentation ready maps for any area from local, to national, and international. With a few clicks of the mouse, MapWizard® automatic mapping technology helps you map and visualize your data and to create thematic maps where each element can be customized, including colors, styles, and labels.

Once you understand the patterns hidden in the numbers, share your maps to tell your stories. Create map reports and images for presentations. Copy and paste your maps into applications such as Office, print them, or produce wall-size posters. You can also upload your analysis to Maptitude Online to share with others or to publish on the web.

Maptitude mapping software starts at only US$695 and includes a FREE country package of GIS data ($595 value*) that comes with everything you need to immediately start benefiting from the power of location intelligence. Access up-to-date streets, addresses, and postal boundaries, and pin-map (geocode) unlimited numbers of locations. Real travel time data is used for computing routes and drive-time rings, better reflecting the reality of your markets. Extensive demographics, business, and point-of-interest (POI) data are included.

Maptitude will meet your needs whether you need desktop GIS software with secure off-line data storage or if you require an online mapping platform. Maptitude is also the only map software that does not require a subscription!

Free Trial Request a Demo

Maptitude Mapping Software Frequently Asked Questions:

What other software or services does Maptitude mapping software integrate with?

1. Most geospatial, image, and table formats

2. You can connect to external service APIs such as Microsoft Bing, HERE, what3words, and Google Maps to geocode, analyze driving, public transportation, or walking travel times, or real-time travel by arrival time, departure time, and date.

3. The GISDK included with Maptitude has more than 850 GIS functions which can be called from Windows applications written in C# or any other .NET language, R, and Python.

4. Map background tiling services from USGS, OpenStreetMap, and other web imagery sources.

5. The Maptitude Google Maps toolbar allows you to see your current Maptitude map location in any of the different Google Maps views including Street View.